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GEN 8 and Light Under Control are registered trademarks of Transitions Optical Limited. Consumers began seeing the new Transitions brand logo and the Light Under Control™ consumer campaign on cable television and digital media including online video April 2018. This handout reviews Transitions Optical’s Light Under Control™ brand advertising campaign that will reach more than 100 million people to help improve patients’ vision and boost your success. "Eyecare is the ultimate combo of self-care and self-expression.". Transitions Light Under Control LIGHT INTELLIGENT LENSES A leading technology and the result of more than 25 years of research, these hassle-free lenses make everyday life simpler, while allowing you to pick your favorite color and choose your style for a look you love. This custom Snapchat Lens enables users to experience the products’ adaptability on a relevant platform. Sun rising under my feet These kids are out here They are my family. Transitions® Light Intelligent LensesTM automatically adapt to changing light conditions. supports HTML5 video. Photochromic performance and polarization are influenced by temperature, UV exposure and lens material. The Snapchat try-on experience enables consumers to see themselves in three modern eyeglass frame styles, in fun indoor and outdoor environments, watching the lenses darken as the scenes go to daytime outdoor settings. PINELLAS PARK, Fla., – Transitions Optical has debuted a new brand identity that aims to bolster the company’s efforts to attract new wearers and recruit a younger generation of eyeglass wearers to the photochromic lens category. As part of the brand refresh, the company launched the Light Under Control™ campaign to maximize consumer awareness and position the brand as modern, stylish and relevant. This 2019 Transitions commercial song is titled The Sun and was recorded by the Austrian musician, producer and DJ, Parov Stelar. Pick your color, choose your style. Transitions ® XTRActive ® lenses are uniquely designed to protect your eyes from the brightest sun outdoors and harsh artificial light indoors. Now I'm gonna tell my momma That I'm a traveller I'm gonna follow the sun. Video courtesy: Transitions Optical Transitions is a registered trademark, the Transitions logo, Transitions Light Intelligent Technology a Transitions, Transitions Signature, XTRActive and Vantage are registered trademarks, and the Transitions logo and Transitions Light Intelligent Lenses are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. The track was released for download in 2015 and … Transitions Optical TV Spot, 'Light Under Control' Song by Parov Stelar Transitions Optical Gen 8 Lenses TV Spot, 'A Good Feeling: Four New Style Colors' Song by Pigeon John The direction for the overall brand rejuvenation is inspired by research showing that 87 percent of eyeglass wearers report being sensitive to light. But while people have been educated to take daily care of their skin, they often overlook the need to protect their eyes as well" added Barranger. Additionally they help protect against harmful UV and Blue-Violet light indoors and outdoors. Graham Candy) (Transitions "Light Under Control" Commercial) To celebrate the new brand campaign, Transitions Optical is also leveraging Snapchat to create an interactive, augmented reality try-on experience within the Snapchat app through June 2018. New :30 sec in-store video for your practice. Salisbury Eyecare and Eyewear Recommended for you 11:19 Get the resources to help protect your patients' eyes from harmful blue light from the sun, the screen and everything in between Educational Tools Discover resources to help educate your patients and practice on the benefits of Transitions® lenses. Transitions Optical TV Commercial, 'Light Under Control: A Good Feeling' Featuring Pigeon John. Photochromic performance and polarization are influenced by … The new campaign, from France-based Animals, intros a new tagline, “Light Under Control,” via a 60-second TV spot. AUTOMATICALLY ADAPT TO CHANGING LIGHT Transitions Light Under Control, Light Intelligent lenses by Transitions. Automatically adapting to changing light, Transitions® Light Intelligent lenses darken when outdoors and return back to clear when indoors. ©2020 Transitions Optical Limited. Si adattano dinamicamente in ogni condizione di luce, per garantirti massima protezione e comfort visivo. The Light Under Control™ campaign encourages consumers to personalize their glasses, including the lenses, to reflect their lifestyle," said Chrystel Barranger, president of Essilor Photochromics and Transitions Optical. Transitions Light Under Control. Transitions Signature lenses are now available in a choice of 4 vibrant new style colors for you to personalize any frame and express your style. Enter Zip … ©2020 Transitions Optical Limited. The company will also launch in a hyper-targeted digital strategy to reach key consumers on the additional platforms where they consume media most heavily. 0:14. Transitions Style Colors feature exclusive Chromea7 ™ technology and are extra fast to fade back from dark outside to clear indoors. Photochromic performance is influenced by temperature, UV exposure and lens material. Style your frames with the lens color you love by adding a new Transitions style mirror. Light Under Control is a trademark of Transitions Optical Limited. Related Videos. GEN 8 and Light Under Control are registered trademarks of Transitions Optical Limited. Lenti intelligenti alla luce. Scopri come le lenti Transitions si attivano in interni e all’esterno, per garantirti comfort ottimale e massima protezione dai raggi UV e dalla luce blu nociva. GEN8and Light Under Controlare registered trademarks of Transitions Optical Limited. Our photochromic lenses can quickly adapt to harsh changes of light. Comparing Transitions® GEN8™ lenses vs. Transitions® XTRActive® Lenses - Car Test - Duration: 11:19. © 2019 Transitions Optical Limited. Transitions® Signature® style colors :20 TV commercial, Transitions® Signature® style colors Mini Training, Transitions® Signature® style colors with GEN 8™ Full Training, Transitions® Signature® GEN 8™ Product Availability Guide, Transitions® Signature® GEN 8™ patient brochure, Transitions® Signature® Style Colors In-Store Poster. Light Under Control is a trademark of Transitions Optical Limited. Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and blocking 100% of UVA and UVB rays. To view this video please enable JavaScript, and consider upgrading to a web browser that © 2019 Transitions Optical Limited. Now I'm gonna tell my momma That I'm a traveller I'm gonna follow the sun. Get adaptive lenses and designer sunglasses for UV protection from Transitions. Light Under Control is a trademark of Transitions Optical Limited. Transitions ® XTRActive ® Lenses. Compare the features of Transitions lenses and find out which lens is right for you. - YouTube. Outside, the lenses darken creating the appearance of sunglasses. The Light Under Control™ campaign leverages disruptive imagery and revitalized language to pique consumer interest, and inspire and create a desire for the category among eyeglass wearers. Learn how to present Transitions® lenses to your younger patients to help grow … Discover Transitions Optical photochromic lenses and glasses. Photochromic performance is influenced by temperature, UV exposure and lens material. With research around harmful light continuing to emerge, the Light Under Control™ campaign educates consumers about the need for protection from the sun’s UV rays and harmful blue light, indoors and out, while highlighting wearers’ ability to customize their lenses to complement any style. As a fashion designer travels from place to place, her Transitions Optical glasses lenses transition to fit her environment. Le lenti perfette per il tuo stile di vita, si adattano da chiare negli ambienti chiusi a scure all’aperto con tutte le tonalità intermedie. Vivi pienamente le tue passioni: le lenti fotocromaticheTransitions sono perfette per ogni attività all'aperto! Transitions Light intelligent lenses automatically adapt to changing light conditions for optimal visual comfort and style. Parov Stelar • 'The Sun (feat. Light Under Control is a trademark of Transitions Optical Limited. The sheet also introduces Transitions® Signature® lenses style colors and Transitions® XTRActive® style mirrors new products. Transitions Optical TV Commercial, 'Light Under Control' Song by Parov Stelar. EXPERIENCE AN ALL-DAY VISUAL ADVANTAGE . Photochromic performance is influenced by temperature, UV exposure and lens material. Transitions is a registered trademark, the Transitions logo, Transitions Light Intelligent Technology and Transitions Light Intelligent Lenses are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. The new brand identity features Transitions® Light Intelligent Lenses™ and communicates that the product is a smart, everyday solution for managing and filtering all types of light. The new Transitions campaign is here! Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. As she hops in a cab and visits her studio and the runway, the lenses adapt accordingly. Photochromic performance and polarization are influenced by temperature, UV exposure and lens material. Light Under Control™ Patient Brochure Share this handy brochure with your patients and show them–quickly and easily–how they can experience Light Under Control™ with Transitions® lenses. Transitions is the number one photochromic brand recommended by eye care professionals. Light Under Control is a trademark of Transitions Optical Limited. Transitions Style Colors NEW. OUR BEST LENSES FOR EXTRA PROTECTION, EVEN IN THE CAR. Pigeon John is dancing to his song "Good Good Feelin,'" and moves from shadows to light with ease and without losing his rhythm due to his Transitions lenses. Transitions Optical Launches New Brand Identity and Light Under Control. Glasses are part of their personal identity. © 2018 Transitions Optical Ltd. Photochromic performance is influenced by temperature, UV exposure, and lens material. © 2019 Transitions Optical Limited. © 2019 Transitions Optical Limited. Transitions Optical Commercial Song – Light Under Control. Targeted users will find the Transitions lens experience in the Snapchat app and all users can scan a custom Snapcode, which can be found on Transitions Optical’s Instagram, Twitter or Facebook. "Today’s consumers are exposed to so much light, whether it comes from the sun, oncoming headlights, or our electronic devices, so there is a serious need for protection. Transitions Optical TV Spot, 'Light Under Control: Meet Reed' Song by Parov Stelar Transitions Adaptive Optical TV Spot, 'Giving Back' Featuring Robert Irvine Request Demo to View More Photochromic performance is influenced by temperature, UV exposure and lens material. ©2020 Transitions Optical Limited. Transitions ® photochromic sunglasses, shields and goggles conveniently adjust their level of tint as sunlight changes throughout the day, making outdoor life more visually comfortable to enjoy. They’ll find helpful information on the Transitions brand everyday lenses that fit their life. Now I'm gonna tell my momma That I'm a traveller I'm gonna follow the sun. He passes a couple of women who are able to strut down the sidewalk like it's a catwalk with help from their Transitions. 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